We’ve talked before about the importance of branding and gave you some ideas for designing a logo on the cheap. In the next few weeks we’re publishing a short series of chats with vintage businesses about logo design. First up: Chad Spaulding, of First Born Vintage.
What idea or feel did you want your logo to convey?
I wanted it to convey a timelessness and have a classic look – I didn’t want to follow any design trends (past or present) when creating it. And also to feel like it could’ve been made 20 years ago or just yesterday – I think it does that.
What’s the font?
Bauer Bodoni Bold/Roman
Are you pleased with the logo?
Yes, very much so – I’ve gotten nothing but good response to it at shows. People always comment on my signage, tags and the branded water bottles I have in my booth.
What sort of inspiration (images, other logos) did you take into the design?
The color is a modern play on Tiffany & Company’s Robin Egg Blue. I wanted something that was instantly recognizable as vintage but was also modern.
How much did you logo cost you?
Well, since I was the client it was free! But I would usually charge anywhere from $750 to $1150 depending on what the client was looking for.
What advice do you have for other shop keepers on designing a logo?
Keep it simple, stupid. Seriously, it’s the easiest and most difficult rule to follow but it will save you loads of headaches in the future.
Start out with a simple logo and then expand your brand past that later on, don’t marry yourself to something in the beginning that you might end up hating later on. Also, a decorative font does not a logo make. Go for simple, timeless and classic and you’ll always win.